As tablets and smartphones become increasingly entwined with our everyday lives, switching between these devices and our trusty PCs is becoming ever more common. A few years back, a person might have bought tickets to a concert online after seeing it advertised on TV or hearing about it on the radio. Today that same person might learn about a concert from any number of sources – a blog, app, social media, etc. – while using their smartphone during a morning commute. Then, later that day, they might buy tickets on their laptop or tablet.
To better understand people’s behaviour across multiple devices, Facebook commissioned a study of more than 2,000 people from international market research agency GfK to explore these changes in the UK and the resulting implications for marketers.1
The study shows that as multiple devices become an integral part of our lives, switching between them is becoming standard practice. More than 60% of online adults in the UK use at least two devices everyday and over 20% use three devices.
